Chick.Fil.A knows what they’re doing. They know who they are and what they are. They know their target market and they speak directly to them. That’s marketing done brilliantly.
Chick.Fil.A serves quality food at a fair price in a hurry, wrapping it in extraordinary customer service.
Just now I was reminded again of what masters they are at customer service. It’s not everyday that a fast food company, or any company for that matter, thanks me for my business and tells me that it is a pleasure to serve me.
Too often companies try to be all things to all people. Perhaps more of us need to tear a page out of the Chick.Fil.A play book: Do one thing well and then wow the customer with value and extraordinary service.
When the customer gets what the marketing department promised, that’s just good business. Marketing can only sustain a company’s efforts so far … eventually you have to deliver the goods, and clearly Chick.Fil.A does.