Deborah delivers what she promises. As a builder/developer in a new market with a new product line our thoughts were that we needed to have multiple collateral pieces designed to introduce our company, our product and our new project to the market. Deborah Fisher saved us thousands by encouraging us to allow her team to create a single piece that told both our story and that of our community in a way that our consumers find user-friendly and informative.
~ B. Liton, Custom Builder, Developer
Deborah Fisher is one of the finest marketers that I have had the pleasure of working with in my thirty-plus years in the homebuilding industry. I enjoy being able to pick up the phone and get straight forward feedback and solutions to some of our most challenging sales and marketing issues. Deborah has the ability to quickly assess a company’s sales and marketing situation and then develop a comprehensive plan and strategy to build momentum and generate traffic and sales. I highly recommend her services for those builders and developers seeking to improve their company’s overall efforts.
~ L. Roberts, Homebuilder; Sales Trainer, and Professional Sales-Builder Consultant
Deborah’s marketing approach is simply outstanding, the finest I have ever experienced. I am always greatly impressed by her work ethic, the quality of her work, the results, and her ability to analyze current market situations. If you want to be successful and sell homes, assign her the opportunity to immerse herself in your homes, your product, and your communities and she will come back to you with amazing insight, ideas and a strong action plan to rebuild interest and awareness in your company.
~ S. Edmonds, Developer
We had struggled with the services of several agencies, including a large California firm, and began seeking a firm that could not only provide us with the creative but a firm that could pull together all of the other aspects of marketing. In 2007 we narrowed our agency selection down to a New York firm and Deborah’s company. We chose Deborah and have never regretted it. Simply put, she delivers what she says. Fisher & Company handles all of our public relations work, media purchasing, creative, special events, direct mail campaigns . . . Deborah really offers us the convenience of bringing all of our marketing needs under one umbrella with everything being done well.
~ B. Brown, Developer
Deborah has an amazing work ethic and is very likely one of the best marketers in the building industry. She continues to surprise us with her ideas and methods to keep building momentum for not only our sales efforts but for our company as a whole. I definitely feel that had we not been using Deborah for our overall advertising, sales and marketing efforts, we would not have had the results we needed to build-out in a tough market.
~ J.A. Belavia, Builder
One of the critical areas of homebuilding is customer relations and our company has struggled far too long both internally and externally. Internally we suffered from finger-pointing and we had no accountability for poor quality; externally we lacked finesse when dealing with customers. Additionally, customers were always complaining that the salesperson told them one thing and we kept delivering another.
Based on Deborah’s broad experience in homebuilding sales and marketing management, we brought Deborah in to help us improve both our internal issues and external ones. Finally we had results.
Deborah has the ability to go out onto the job site and effectively resolve any conflicts between our customers and the construction or sales teams that take into consideration not only the customer’s interest and concerns but our company’s interests as well. Deborah’s experience as a sales manager has helped us to resolve delicate customers issues and hold sales together without giving away the show.
Based on her suggestions, we made some adjustments in-house that turned around the quality of our homes when delivering them to our customers, lowered our warranty costs, and increased our overall customer satisfaction scores, we put several systems in place that have effectively stopped the customers from trying to get more from us than what we had agreed.
Her training in communication and people relations, which she credits to her years at Centex Homes, provides us with another tool that takes our company out of the middle of the middle of the conflict and provides the customer with a third-party to hear their concerns so that issues will be satisfactorily resolved between all parties.
~ Name withheld upon request
My experience with Deborah is that she understands what the sales team is going through and has been a tremendous support to the overall success of my department. In fact, in appreciation for her efforts we recently presented her an award at our company’s year end awards ceremony for being our vendor of the year. Deborah is a part of our team and we consider her one of us.
M. Mentzer, VP of Sales
“Deborah put her whole heart and soul into her marketing efforts for Rosewood Homes. She developed some incredibly creative programs that delivered impressive results. She was very innovative with our campaigns and always exceeded our expectations.” Top qualities: Great Results, High Integrity, Creative.
~ Maria Pappas (Client, Rosewood Homes)
“Over the time I have known Deborah I have had the pleasure of being a friendly competitor and working directly with her on a number of projects. Her professionalism and knowledge of the principals of marketing and advertising would make her an asset to any company. Quick, creative and an eye for using the budget in the most effective manner are hallmarks of Deborah’s work. I would welcome the opportunity to both work with, or compete against Deborah in the future.”
~ Michael Kruszynski, (Business Partner, Vice President Sales & Marketing, D. R. Horton)
“Deborah is a detailed and results oriented person. Her extensive experiences bring many solutions for your opportunities. She will get the job done in a professional and timely manner. I would use Deborah again.” Top qualities: Expert, High Integrity, Creative
~ Doug Wenzel, Bonded Builders Warranty Corporation
“I’ve known Deborah and have done business with her for many years. She is a savvy but honest business woman with a very creative style. Deborah was always passionate about her clients, making sure to have their best interests at heart. She is also extremely knowledgeable of the latest marketing trends. I look forward to doing business with her again in the future.
~ Deborah Metzig, Advertising Director, Realty Builder Connection
“Deborah was an amazing leader at Mercedes Homes for which I spent over 7 years working with as a designer and event consultant. Deborah’s management skills were always praised by others and she knew how to get the work done, on time and with high spirits results. Not only a great manager but a skilled marketer and sales expert. Her understanding, care and communication skills made her a strong leader at Mercedes Homes hands down. I highly recommend her for any consultant position and corporate-executive level position.”
~ Eddie Diaz, Event & Designer Consultant
“I’ve known Deborah for many years through a volunteer organization in which we’ve both served in leadership positions. I’ve found Deborah a thorough and diligent leader. I’ve watched Deborah fulfill a variety of tasks, fulfilling each with passion and zeal.”
~ Craig Henderson, Vice President of Business Development, Powerline Hardware, LLC
“Deborah would be an incredible asset to any company. Her talents are endless and top notch. Add to that the incredible positive energy and attitude and you’ve got one awesome team player. Best wishes for your continued success Deborah!!”
~ Dena M. Calivas, P.A., Realtor, Certified EcoBroker, Vanguard Realty, Inc., Leading Real Estate Companies of the World
“I have worked with Deborah and always found her to be knowledgeable, caring, positive in her attitude and willing to go that extra mile. I was always happy to bring my real estate customers to Deborah because I knew that they would receive the best service and be happy with the home that they purchased. I was always confident that every detail of the process would be handled by Deborah.”
~ Linda Mabe, Realtor, Kingsley Center Realty, Inc.
“I have had the opportunity to work and talk with Deborah. She is a true unselfish professional willing to give assistance willingly and she doesn’t mind getting involved. Deborah is well known in the real estate industry for her genuine integrity and professionalism”
~ Linda McInnis, Owner, McInnis Realty, Inc .
“I had the pleasure of working with Deborah for several years at Seagate Homes. Deborah was always very organized, prepared and helpful. She had great ideas and paid attention to every detail. We worked together as a team to grow the business and make the homeowners very happy. I look forward to working with her again some day.”
~ Eileen Walker, Account Manager, Sears Commercial Business Accounts
“Deborah is truly someone who doesn’t take “no” for an answer. I tried for many years to create a caravan tour of properties in Northeast Florida within our Realtor association, and Deborah was very successful in not only coordinating the event, but also in having the Association promote it as well.”
~ Gary L. Harlow, ABR/M,CRB,CRS,CRP,CDPE, Broker-Owner, Realty Executives of Jacksonville
“Deborah Fisher is the best at what she does. She takes the time to understand the task at hand and attacks it with enthusiasm. She is an excellent manager who doesn’t back away from any situation, and her marketing skills are second to none. I have worked with Deborah in many situations and must say, “There is no one I would rather have on my team or in my corner than Deborah.” She is an excellent marketer, sales manager and all around good person.”
~ Linda Mister, SR. LOAN OFFICER, WR Starkey Mortgage
“Deborah Fisher is very bright, always well prepared, and has a sharp business acumen. She is a coach, mentor and above all a team player that makes her an enjoyable manager to work for. Before I semi-retired I was responsible for over $400 million dollars in procurement spend, managed 25-30 employees and supervisors, so I know a little about management, accountability and handling people. Deborah has got IT! She has all the people, technical and business skills. I highly recommend Deborah for any position!”
~ Robert Aaron, Best Homes
“It has been my pleasure to know Deborah since she first joined Mercedes Homes in marketing some eight years ago. During our several years working relationship, I found Deborah to be professional, reliable, creative, thoughtful and considerate but driven to success with a passion for achieving her goals and those of the company. Any organization would be well served to work with Deborah.”
~ Norman Gregory, CCIM, Vice President of Land Acquisition, Mercedes Homes, Inc.
“I worked with Deborah Fisher selling new construction in Jacksonville, Florida. Deborah is extremely knowledgeable about current market trends and creative in marketing and selling real estate. Also impressive is her strong work ethic and dedication to the job.
~ Betsy Sorrells, Real Estate Broker
“Deborah is a very bright and hardworking. She not only has great marketing experience but has a natural aptitude as well.”
~ Bob Porter, Southeast Region Vice President of Operations, Centex Homes
