Experience Deborah Fisher, principal, has more than eighteen years working extensively from both an agency position and as a corporate insider. She’s successfully worked with both large and small companies to successfully transform their sales and marketing efforts and drive results by delivering higher levels of sales and marketing expertise and business acumen, which she developed over multiple market conditions and selling situations.
Improved Focus on YOUR Business We’ll design a comprehensive marketing plan specifically to your company’s needs. Since marketing is a moving target, we’ll develop a budget and plan that permits flexibility for changing conditions and need. This enables you to focus your energy and other aspects of your business. If you have an in-house marketing department, we’ll support and enhance their efforts so that they can better support your day to day sales and marketing needs.
Integrated Marketing Agencies like to throw out the term integrated marketing, but often fall short when client marketing needs are not represented in an unbiased, balanced way and driven by typical agency business models of generating revenue.
When your marketing platform is under the direction of one “Go To” person, Deborah Fisher, achieving integration is much easier. Your marketing will have a consistent look, feel, and tone. Effective marketing is driven by both short and long-term goals and strategies and must flow seamlessly for maximum effectiveness, and we have the ability and know-how to balance your appropriate marketing mix.
Financial Accountability We don’t like wasting our money and know that you don’t like wasting yours. Your marketing strategies will be based on your budget an marketing needs, not what an ad agency wants to sell you. We’ll define your market, create the appropriate messages and media mix, and negotiate media buys from a position of strength and familiarity of how the system works.
Reduced Overhead & Operating Costs Avoid the burden of employee compensation, benefits, expensive educational and training costs, and FICA & Workman’s Comp expenses.